Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction
Kwon Jung and Jihye Jung
| Year of publication: |
2022
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|---|---|
| Authors: | Jung, Kwon ; Jung, Jihye |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 1, p. 3-30
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| Subject: | Aspiration | Life satisfaction | Older Koreans | Segmentation | Lebensstil | Lifestyle | Zufriedenheit | Satisfaction | Südkorea | South Korea | Ältere Menschen | Elderly people | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Ältere Arbeitskräfte | Older workers | Lebensqualität | Quality of life | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2021-0713 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798102