Lifestyle segmentation of tourists seeking nature-based experiences : the role of cultural values and travel motives
Year of publication: |
2016
|
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Authors: | Iversen, Nina M. ; Hem, Leif E. ; Mehmetoglu, Mehmet |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, Supplement 1, p. 38-66
|
Subject: | Travel motives | cultural values | lifestyle segmentation | nature-based tourism | Lebensstil | Lifestyle | Urlaubsverhalten | Holiday behaviour | Soziale Werte | Social values | Ökotourismus | Ecotourism | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Motivation | Kulturelle Identität | Cultural identity |
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