Lifestyles in Amazon : evidence from online reviews enhanced recommender system
Yinghui Huang, Hui Liu and Weiqing Li, Zichao Wang, Xiangen Hu, Weijun Wang
| Year of publication: |
2020
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|---|---|
| Authors: | Huang, Yinghui ; Liu, Hui ; Li, Weiqing ; Wang, Zichao ; Hu, Xiangen ; Wang, Weijun |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 6, p. 689-706
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| Subject: | Amazon | big data-driven marketing | consumer preference prediction | lifestyles segmentation | personality | recommender system | text mining | Lebensstil | Lifestyle | Personalisierung | Personalization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web | Amazonasgebiet | Amazon region |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319844146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309005