Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
| Year of publication: |
[2022]
|
|---|---|
| Other Persons: | Flynn, Andrea Godfrey (ed.) ; Mehta, Ravi (ed.) ; Satornino, Cinthia B. (ed.) |
| Institutions: | AMA Summer Academic Conference <2022, Online> ; AMA Summer Academic Conference <2022, Chicago, Ill.> ; American Marketing Association (issuing body) |
| Published in: | |
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Nachhaltigkeit | Sustainability | Sozialer Wandel | Social change | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, Seite 549-1097 Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 978-1-7138-6657-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282368