Lighting up the dark : how the scarcity of childhood resources leads to preferences for bright stimuli
Wangshuai Wang, Yanxi Yi, Jie Li, Gong Sun, Mo Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Wangshuai ; Yi, Yanxi ; Li, Jie ; Sun, Gong ; Zhang, Mo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 1155-1164
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| Subject: | Childhood resources | Compensatory consumption | Embodied cognition | Sensory marketing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Kinder | Children |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.10.058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194385