Like being a drop in a freshly-poured Guinness pint : consumer motivations to participate in the "Guinness Storehouse"
Markus Wohlfeil; Susan Whelan
| Year of publication: |
2007
|
|---|---|
| Authors: | Wohlfeil, Markus ; Whelan, Susan |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 7.2007, 3, p. 283-300
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853107