Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
| Year of publication: |
2021
|
|---|---|
| Authors: | Arya, Vikas ; Paul, Justin ; Sethi, Deepa |
| Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2021, 4 (16.12.), p. 1381-1398
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12763 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012809731