"Like it or not": Consumer responses to word-of-mouth communication in on-line social networks
| Year of publication: |
2012
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|---|---|
| Authors: | Coulter, Keith S. ; Roggeveen, Anne |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 25351527. - Vol. 35.2012, 9 (3.8.), p. 878-900
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