Limited edition products : when and when not to offer them
Subramanian Balachander; Axel Stock
| Year of publication: |
2009
|
|---|---|
| Authors: | Balachander, Subramanian ; Stock, Axel |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 2, p. 336-355
|
| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Ungleichgewichtsökonomie | Disequilibrium economics | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003843335