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Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Heiens, Richard A., (2015)
Entrepreneurial Orientation and Market Share of Selected Quoted Consumer Goods Manufacturing Companies in Nigeria
Adedoyin, O., Okusanya, (2021)
Estimating demand for differentiated products with error in market shares
Gandhi, Amit, (2013)
Competitive analysis in segmented markets : a generalization of the LNB-model
Plat, Francis W., (1986)
Decomposing sales elasticities on segmented markets
Plat, Francis W., (1989)
Building models for marketing decisions : past, present and future
Leeflang, Peter, (2000)