Linguistic perspectives on image construction and moral identity : the case of banks
Chiara Degano
| Year of publication: |
2010
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|---|---|
| Authors: | Degano, Chiara |
| Published in: |
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication. - Bern [u.a.] : Lang, ISBN 978-3-0343-0591-4. - 2010, p. 235-260
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| Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Linguistik | Linguistics | Rhetorik | Rhetoric | Bank | Großbritannien | United Kingdom | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009013050