Linkage between CSR & Corporate Reputation : Evidence from Public & Private Corporations in Bangladesh

This paper tries to investigate current practices in CSR by UBL, ITPSL & BRTC to find out the linkage between CSR & CR. The discussion is based on interviews with employees, managers & stakeholders who deal with CSR issues and strategy and an analysis of published reports such as annual reports of consecutive years. The purpose of this paper is to explore the linkage between CSR & Corporate reputation via seeking the views of listed public & private corporations like UBL, ITPSL & BRTC in Bangladesh. For this, an in-depth study through multiple methods, such as exploratory study, interview, conducted to organize data. Findings show that Investment on CSR activity enhances brand image and reputation that helps them to create a positive marketplace as well as enhance financial performance. Both corporations agree that ethical and responsible behavior become a real asset for a company in times of crisis. They also assume that CSR has a positive association with innovation, operation & stakeholder relations