Linkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19 : a two wave study
Shikha Karamchandani, Anushree Karani and Mitesh Jayswal
| Year of publication: |
2024
|
|---|---|
| Authors: | Karamchandani, Shikha ; Mehta, Anushree ; Jayswal, Mitesh |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 28.2024, 5, p. 607-620
|
| Subject: | Advertising Value | Context Awareness Value | Brand Attitude | Purchase Intention | COVID-19 Pandemic | Smartphone Advertising | Konsumentenverhalten | Consumer behaviour | Coronavirus | Werbewirkung | Advertising effects | Werbung | Advertising | Markenimage | Brand image | Markenartikel | Brand | Wahrnehmung | Perception | Mobiltelefon | Mobile phone | Hygiene | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629211043954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015156786