Linkages between service quality, customer satisfaction and customer loyalty : a literature review
Priyanka Arora and Sarang Narula
| Year of publication: |
November 2018
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|---|---|
| Authors: | Arora, Priyanka ; Narula, Sarang |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 17.2018, 4, p. 28-53
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| Subject: | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011983448