Linking brand commitment and brand citizenship behaviors of of airline employees : "the role of trust"
Ezgi Erkmen; Murat Hancer
| Year of publication: |
2015
|
|---|---|
| Authors: | Erkmen, Ezgi ; Hancer, Murat |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 42.2015, p. 47-54
|
| Subject: | Brand trust | Brand commitment | Brand citizenship behaviors | Vertrauen | Confidence | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Mitarbeiterbindung | Employee retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481786