Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives
Sandra Challita, Philippe Aurier, Patrick Sentis
| Year of publication: |
2019
|
|---|---|
| Authors: | Challita, Sandra ; Aurier, Philippe ; Sentis, Patrick |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 36.2019, 3, p. 292-307
|
| Subject: | branding | financial performance | cooperatives | decision theory | wine industry | Weinbau | Wine industry | Markenführung | Brand management | Frankreich | France | Eigentümerstruktur | Ownership structure | Unternehmenserfolg | Firm performance | Markenimage | Brand image | Wein | Wine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012058221