Linking consumer behavior constructs to international marketing strategy : a comment on Wills, Samli, and Jacobs and an extension
Lyn S. Amine
| Year of publication: |
2008
|
|---|---|
| Authors: | Amine, Lyn S. |
| Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 215-221
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655928