Linking content to process : how mental models of the customer enhance the creative strategy processes
Olaf G. Rughase
| Year of publication: |
2002
|
|---|---|
| Authors: | Rughase, Olaf G. |
| Published in: |
Mapping strategic knowledge. - London [u.a.] : SAGE, ISBN 0-7619-6948-9. - 2002, p. 46-62
|
| Subject: | Strategisches Management | Strategic management | Kreativität | Creativity | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001700182