Linking CSR strategy and brand image : different approaches in local and global markets
Paolo Popoli
| Year of publication: |
2011
|
|---|---|
| Authors: | Popoli, Paolo |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 11.2011, 4, p. 419-433
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870777