Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction
Anupreet Kaur Mokha, Pushpender Kumar
| Year of publication: |
2024
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|---|---|
| Authors: | Mokha, Anupreet Kaur ; Surya, Pushpender Kumar |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 14.2024, 2, p. 103-127
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| Subject: | banking industry | customer experience | customer loyalty | customer satisfaction | E-CRM | SEM | serial mediation | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2024.138642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064307