Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Phyra Sok, Lan Snell, Wai Jin (Tomas) Lee and Keo Mony Sok
| Year of publication: |
2017
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|---|---|
| Authors: | Sok, Phyra ; Snell, Lan ; Lee, Wai Jin ; Sok, Keo Mony |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 1, p. 231-249
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| Subject: | Performance | Entrepreneurial orientation | Marketing capability | Marketing resources | Moderated-mediation model | Small services | KMU | SME | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Marketing | Dienstleistungssektor | Service industry | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-01-2016-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011603068