Linking entrepreneurial orientation to brand reputation
Orlando Lima Rua, Alexandra França
| Year of publication: |
2018
|
|---|---|
| Authors: | Rua, Orlando Manuel Martins Marques de Lima ; França, Alexandra Maria Santos Silva |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 20.2018, 5/6, p. 667-678
|
| Subject: | entrepreneurial orientation | EO | reputational resources | brand reputation | brand equity | SME's | Portuguese footwear industry | KMU | SME | Reputation | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenführung | Brand management | Entrepreneurship | Entrepreneurship approach | Portugal | Schuhindustrie | Footwear industry | Ressourcenorientierter Ansatz | Resource-based view | Unternehmensgründung | Business start-up | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/GBER.2018.094451 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012126552