Linking entrepreneurial orientation with export performance : mediation effects of multiple differentiation strategies
Kamal Hossain, Ahmad Sufian Che Abdullah, Mohd Abd Wahab Fatoni Mohd Balwi and Asmuliadi Lubis, Noor Azlinna Azizan, Mohammad Nurul Alam and Azni Zarina Taha
| Year of publication: |
2023
|
|---|---|
| Authors: | Kamal Hossain ; Ahmad Sufian Che Abdullah ; Mohd Abd Wahab Fatoni Mohd Balwi ; Lubis, Asmuliadi ; Noor Azlinna Azizan ; Mohammad Nurul Alam ; Azni Zarina Taha |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 9, p. 1769-1793
|
| Subject: | Brand differentiation | Customer differentiation | Entrepreneurial orientation | Export market category | Export performance | Product differentiation | Service differentiation | Produktdifferenzierung | Export | Internationales Marketing | International marketing | Entrepreneurship | Entrepreneurship approach | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2021-0326 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333349