Linking IMO with different fit types and willingness to report service complaints
Year of publication: |
2013
|
---|---|
Authors: | Boukis, Achilleas ; Gounaris, Spiros ; Kaminakis, Kostas |
Published in: |
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012. - Red Hook, NY : Curran Associates, ISBN 978-1-62276-539-3. - 2013, p. 454-461
|
Subject: | USA | United States | Beschwerdemanagement | Complaint management | Zahlungsbereitschaftsanalyse | Willingness to pay |
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