Linking market orientation capabilities to organizational performance : a research framework and empirical test
Kåre Sandvik, Karoline U.D. Dahr and C. Jay Lambe
| Year of publication: |
2021
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|---|---|
| Authors: | Sandvik, Kåre ; Dahr, Karoline U. D. ; Lambe, C. Jay |
| Published in: |
Marketing accountability for marketing and non-marketing outcomes. - Bingley, UK : Emerald Publishing, ISBN 978-1-83867-564-6. - 2021, p. 129-151
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| Subject: | Market orientation | dynamic capabilities | accounting performance data | longitudinal data analysis using SEM | hotel industry | profitability | Unternehmenserfolg | Firm performance | Hotellerie | Hotel industry | Dynamische Kompetenzen | Dynamic capabilities | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Rentabilität | Profitability | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520210000018006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012654046