Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality
Year of publication: |
2015
|
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Authors: | Chen, Yang ; Tang, Guiyao ; Jin, Jiafei ; Li, Ji ; Paillé, Pascal |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 127.2015, 2, p. 479-500
|
Subject: | Market orientation | Resource-based view | Environmental performance | China | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Umweltbelastung | Pollution | Unternehmenserfolg | Firm performance | Produktqualität | Product quality | Öko-Produkt | Sustainable product | Umweltpolitik | Environmental policy | Öko-Marketing | Green marketing | Umweltschutz | Environmental protection |
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