Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Faheem Gul Gilal, Jian Zhang, Rukhsana Gul Gilal, Naeem Gul Gilal
| Year of publication: |
2020
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|---|---|
| Authors: | Gilal, Faheem Gul ; Zhang, Jian ; Gilal, Rukhsana Gul ; Gilal, Naeem Gul |
| Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 14.2020, 1, p. 87-113
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| Subject: | Intrinsic motivation | Identified motivation | Introjected motivation | External motivation | Brand passion | Age and gender | Motivation | Geschlecht | Gender | Leistungsmotivation | Work motivation | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-018-0287-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012209199