Linking perceived price fairness, customer satisfaction, trust, and loyalty : a structural equation modeling of Facebook-based e-commerce in Bangladesh
Fabliha Tasnim Hride, Farhana Ferdousi, Sajjad M. Jasimuddin
| Year of publication: |
2022
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|---|---|
| Authors: | Hride, Fabliha Tasnim ; Ferdousi, Farhana ; Jasimuddin, Sajjad M. |
| Published in: |
Global business and organizational excellence : GBOE. - Hoboken, NJ : Wiley, ISSN 1932-2062, ZDB-ID 2322782-5. - Vol. 41.2022, 3, p. 41-54
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| Subject: | customer loyalty | customer satisfaction | e-commerce | perceived price fairness | s-commerce | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Bangladesch | Bangladesh | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joe.22146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013161959