Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Jan F. Klein, Tomas Falk, Franz-Rudolf Esch, Alexei Gloukhovtsev
| Year of publication: |
December 2016
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|---|---|
| Authors: | Klein, Jan F. ; Falk, Tomas ; Esch, Franz-Rudolf ; Gloukhovtsev, Alexei |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5761-5767
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| Subject: | Pop-up brand store | Experiential retail | Brand experience | Customer experience management | Brand familiarity | Luxury brand | Markenführung | Brand management | Markenartikel | Brand | Luxusgüter | Luxury goods | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Event-Marketing | Event marketing | Markenimage | Brand image | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597493