Linking the potentials of extended digital marketing impact and start-up growth : developing a macro-dynamic framework of start-up growth drivers supported by digital marketing
Belma Rizvanović, Aneesh Zutshi, Antonio Grilo, Tahereh Nodehi
| Year of publication: |
2023
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|---|---|
| Authors: | Rizvanović, Belma ; Zutshi, Aneesh ; Grilo, Antonio ; Nodehi, Tahereh |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 186PA.2023, p. 1-24
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| Subject: | Digital marketing extended impact | Digital marketing tools | Emerging technologies | Start-up challenges | Start-up growth | Start-up maturity | Unternehmensgründung | Business start-up | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.122128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250347