Linking price dispersion to product differentiation : incorporating aspects of customer involvement
Marcel Cohen
| Year of publication: |
1998
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|---|---|
| Authors: | Cohen, Marcel |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 30.1998, 6, p. 829-835
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| Subject: | Produktdifferenzierung | Product differentiation | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001243763