Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects
| Year of publication: |
2002
|
|---|---|
| Authors: | Hui, Michael K. ; Zhou, Lianxi |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 15.2002, 3-4, p. 95-116
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