Linking products to a cause or affinity group: Does this really make them more attractive to consumers?
| Year of publication: |
2008
|
|---|---|
| Authors: | Mekonnen, Aster ; Harris, Fiona ; Laing, Angus |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 1-2, p. 135-153
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