Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Mahendra Kumar Shukla and Pinaki Nandan Pattnaik
| Year of publication: |
2020
|
|---|---|
| Authors: | Shukla, Mahendra Kumar ; Pattnaik, Pinaki Nandan |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 41.2020, 4, p. 322-343
|
| Subject: | customer intimacy | customer loyalty | relational benefits | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Deutschland | Germany | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2020.1830635 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607277