Linking satisfaction to credit card decisions : an application of the Wallet Allocation Rule
Lerzan Aksoy, Timothy L. Keiningham, Alexander Buoye and Joan Ball
| Year of publication: |
2017
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|---|---|
| Authors: | Aksoy, Lerzan ; Keiningham, Timothy ; Buoye, Alexander ; Ball, Joan |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 2, p. 205-219
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| Subject: | Banks | Customer satisfaction | Share of wallet | Relative metrics | Credit unions | Wallet allocation rule | Kundenzufriedenheit | Genossenschaftsbank | Cooperative bank | Kreditkarte | Credit card |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-02-2016-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707764