Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination : the moderating role of visit frequency
Phuong Kim Thi Tran, Phong Dong Nguyen, Angelina Hanh Nhat Le and Vinh Trung Tran
| Year of publication: |
2022
|
|---|---|
| Authors: | Tran Thi Kim Phuong ; Phong Dong Nguyen ; Le, Angelina Nhat Hanh ; Vinh Trung Tran |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 77.2022, 1, p. 287-301
|
| Subject: | A multiple-step multiple mediator model | Destination brand loyalty | Multi-group analysis | Perceived destination quality | Self-congruity | Tourist satisfaction | Kundenzufriedenheit | Customer satisfaction | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Tourismusregion | Tourism destination | Produktqualität | Product quality | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-04-2020-0143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012939690