Linking service-dominant logic and strategic business practice : a conceptual model of a service-dominant orientation
Ingo O. Karpen, Liliana L. Bove, and Bryan A. Lukas
| Year of publication: |
2012
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|---|---|
| Authors: | Karpen, Ingo O. ; Bove, Liliana L. ; Lukas, Bryan A. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 15.2012, 1, p. 21-38
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| Subject: | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Strategisches Management | Strategic management | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009521629