Linking Service-Dominant Logic and Strategic Business Practice: A Conceptual Model of a Service-Dominant Orientation
| Year of publication: |
2012
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|---|---|
| Authors: | Karpen, Ingo O. ; Bove, Liliana L. ; Lukas, Bryan A. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 15.2012, 1, p. 21-39
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