Linking service quality, customer satisfaction and loyalty in casinos, does membership matter?
Yongdong Shi; Catherine Prentice; Wei He
| Year of publication: |
2014
|
|---|---|
| Authors: | Dong, Shi Yong ; Prentice, Catherine ; He, Wei |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 40.2014, p. 81-91
|
| Subject: | Membership | Service quality | Customer satisfaction | Customer loyalty | Casino marketing, Macau | Dienstleistungsqualität | Kundenzufriedenheit | Glücksspiel | Gambling | Beziehungsmarketing | Relationship marketing | Macau |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388587