Linking services design to strategy
Rafael Zaballa
| Year of publication: |
2012
|
|---|---|
| Authors: | Zaballa, Rafael |
| Published in: |
Exploring services science : third international conference, IESS 2012, Geneva, Switzerland, February 15 - 17, 2012 ; proceedings. - Heidelberg [u.a.] : Springer, ISBN 3-642-28226-1. - 2012, p. 330-339
|
| Subject: | Dienstleistungsinnovation | Service innovation | Produktgestaltung | Product design | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009502402