Linking sport team sponsorship to perceived switching cost and switching intentions
Petros Parganas, Dimitra Papadimitriou, Christos Anagnostopoulos and Anastasios Theodoropoulos
| Year of publication: |
September 2017
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|---|---|
| Authors: | Parganas, Petros ; Papadimitriou, Dimitra ; Anagnostopoulos, Christos ; Theodoropoulos, Anastasios |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 17.2017, 4, p. 457-484
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| Subject: | Consumer switching intentions | sport team sponsorship | telecommunications industry | professional football | team-brand attitudes | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Fußball | Football | Wechselverhalten | Switching behaviour | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Sport | Sports | Sportorganisation | Sport organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2017.1318410 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773353