Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Abhishek Mishra and Satya Bhusan Dash and Dianne Cyr
| Year of publication: |
2014
|
|---|---|
| Authors: | Mishra, Abhishek ; Dash, Satya Bhusan ; Cyr, Dianne J. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 4/5, p. 333-348
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| Subject: | Social value | Brand trust | Usability | Brand awareness | Brand loyalty | Social status | Consumer-based brand equity | Experiental branding | Hedonic and utilitarian consumption | Perceived quality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Lebensstil | Lifestyle | Sozialer Status | Markentreue | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422961