Listening to the consumer's voice in website analytics
Matthew P. Bunker, Mohammed Y.A. Rawwas, Darrel E. Bartholomew
| Year of publication: |
2016
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|---|---|
| Authors: | Bunker, Matthew P. ; Rawwas, Mohammed Y. A. ; Bartholomew, Darrel E. |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 23.2016, 1, p. 116-130
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| Subject: | usability study | think aloud protocol | webpage | restaurant | services | experiential quality | servicescape | customer interface | Konsumentenverhalten | Consumer behaviour | Website | Gastronomie | Restaurant industry | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Benutzerfreundlichkeit | Usability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011637499