Live stream marketing and consumer behaviour of the online consumers in Jordan
Ayat Saed Mohammad, Sana'a Nawaf Al-Nsour, Leen Suliman Mohammad
| Year of publication: |
2024
|
|---|---|
| Authors: | Mohammad, Ayat Saed ; Al-Nsour, Sana'a Nawaf ; Mohammad, Leen Suliman |
| Published in: |
International journal of business forecasting and marketing intelligence : IJBFMI. - Genève [u.a.] : Inderscience Enterprises, ISSN 1744-6643, ZDB-ID 2467374-2. - Vol. 9.2024, 3, p. 318-330
|
| Subject: | Jordan | live stream marketing | purchase intention | Konsumentenverhalten | Consumer behaviour | Jordanien | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBFMI.2024.139346 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015060710