Living in a gender-binary world : implications for a revised model of consumer vulnerability
Year of publication: |
March 2018
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Authors: | McKeage, Kim ; Crosby, Elizabeth ; Rittenburg, Terri |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 1, p. 73-90
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Subject: | Consumer vulnerability | gender | macromarketing | gender discrimination | marketing and society | identity | retailing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Frauen | Women | Geschlechterdiskriminierung | Gender discrimination | Einzelhandel | Retail trade |
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