Living the African dream : how subsistence entrepreneurs move to middle-class consumer markets in developing and emerging countries
Falylath Babah Daouda, Paul T.M. Ingenbleek, and Hans C.M. van Trijp
| Year of publication: |
2019
|
|---|---|
| Authors: | Daouda, Falylath Babah ; Ingenbleek, Paulus Theodorus Maria ; Trijp, Hans van |
| Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 38.2019, 1, p. 42-60
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| Subject: | business upgrading | microbusinesses | middle-class markets | strategic marketing | subsistence marketplaces | Subsistenzwirtschaft | Subsistence economy | Mittelschicht | Middle class | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Afrika | Africa | Marketingmanagement | Marketing management | Entwicklungsländer | Developing countries | Marketing | Entrepreneurship | Entrepreneurship approach | Unternehmer | Entrepreneurs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0743915618818575 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534192