Living the brand : how to transform every member of your organization into a brand champion
Nicholas Ind
| Year of publication: |
2007 ; 3. ed.
|
|---|---|
| Authors: | Ind, Nicholas |
| Publisher: |
London [u.a.] : KoganPage |
| Subject: | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | 200 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index Previous ed.: 2004 Published in association with Marketing Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion |
| ISBN: | 0-7494-5083-5 ; 978-0-7494-5083-0 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003498335