Living the experience before you go... but did it meet expectations? : the role of virtual reality during hotel bookings
Graeme McLean and Jennifer B Barhorst
| Year of publication: |
2022
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|---|---|
| Authors: | McLean, Graeme J. ; Barhorst, Jennifer Brannon |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 6, p. 1233-1251
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| Subject: | authentic experience | immersive VR hotel experience | mental imagery | online hotel bookings | virtual reality | Virtuelle Realität | Virtual reality | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211028313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258991