Local advertising decision makers perceptions of media effectiveness and substitutability
Leonard N. Reid ...
| Year of publication: |
2005
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|---|---|
| Authors: | Reid, Leonard N. ; King, Karen Whitehill ; Martin, Hugh J. ; Soh, Hyeonjin |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 18.2005, 1, p. 35-53
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| Subject: | Werbung | Advertising | Werbeträger | Advertising media | Hörfunkwerbung | Radio advertising | Printwerbung | Print advertising | Substitutionseffekt | Substitution effect | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturverz. S. 52 - 53 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002562623