Local civil-mindedness on the Internet as the basis for fundraising segmentation : sociological, marketing determinants and the empirical analysis
Nikša Alfirević, Jurica Pavičić, Matilda Dorotić and Danijela Križman Pavlović
| Year of publication: |
2015
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|---|---|
| Authors: | Alfirević, Nikša ; Pavičić, Jurica ; Dorotić, Matilda ; Pavlović, Danijela Križman |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 28.2015, 1, p. 45-62
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| Subject: | Internet | fundraising | community nonprofits | segmentation | Fundraising | Nonprofit-Organisation | Nonprofit organization | Marktsegmentierung | Market segmentation | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012220618